CEO of Ottima Tecnologia em Saúde, the businessman knows he can go even further in his professional achievements
At the helm of Ottima Tecnologia em Saúde since 2022, visionary Alex Romanosk is a natural business administrator. After 10 years working in the sales of medical materials, he saw that he could advance in his career and, therefore, opened his own company and improved everything he saw was lacking in this market. Today he is the CEO of a well-structured business selling and distributing medical materials for gynecology, urology, gastroenterology and general surgery.
In Brazil, medical equipment and devices have experienced significant growth, driven by factors such as the aging of the population, the increase in demand for medical treatments, technological advances and the greater need for healthcare infrastructure, both public and private. Data from ABIMED (Brazilian Technology Industry Association) reveal that the sector generates R$ 168 billion per year, representing 0.6% of GDP (Gross Domestic Product).
Graduated in Administration, Business and Marketing from UNIP (Universidade Paulista), the executive knows that dedication, knowledge, experience and strategic vision are fundamental for anyone who wants to stand out in the sales market. For this reason, practical skills are always welcome for success. “As soon as we take on any service, we already carry out ‘audit’ work with a network of doctors with whom we work and, with this, we can help hospitals in advising on the materials needed for each case. This alone can bring savings of 50% in surgical cases”, he says.
Alex points out that it is not just large companies that can carry out a structural optimization program, especially because their focus is on small and medium-sized companies. “What we do is bring technology to smaller hospitals, having the same quality as large hospitals, providing personalized service that aims to solve the needs of each client”, says the CEO of Ottima Tecnologia em Saúde, which provides video surgery systems, 24-hour scrub technicians, surgical instruments and everything necessary for the comfort of the surgeon and patient at a competitive cost.
Commitment to the market and people’s lives
Always up to date in the sector in which it works, Romanosk continually seeks to improve its services, seeking to identify and meet customer needs. And this, of course, is also focused on its commitment to people’s lives and health, working in partnership with selected suppliers to study new technologies. Furthermore, it trains and qualifies its employees, always focusing on the effectiveness of the Quality Management System. “My difference is the service I deliver. It’s not just about selling a product, it’s about how to sell it, the experience behind it and, above all, solving problems”, he highlights.
With this, it offers an individual action plan for each institution’s needs, focused on security and functionality, especially if the objective is growth. “Once we begin our service, we carry out a study of how the CME (Material and Sterilization Center) works and all of our client’s processes. With this, we carry out training, which helps in the education of professionals, in agility in the surgical center, often, the result is an improvement of up to 30% in flow”, explains the CEO.
Personal problem that led to the “turn of the key”
In this field, taking care of people’s lives is not just limited to doctors and nurses. And for Romanosk this became even clearer when going through a situation in his life. “I learned through pain that I needed to see the world with different eyes. I was hospitalized for weeks with suspected multiple sclerosis. I became very weak and thought my life would change drastically. This experience made me look at life with different eyes and see the time I wasted not focusing on what really mattered. I’m back to living normally and grateful for this second chance. Today, I want to make a difference with my work, helping other people and promoting improvements in the care of other lives”, he highlights.
So, with a strategic vision and goal planning, you want even more and know you are on the right path. “We are new in terms of national reach, but we aim to supply São Paulo in a more intense way. Revenue in 2024 increased by 100% based on the previous year. We perform around 500 surgical procedures monthly and the trend is to grow much more”, adds the businessman.
Today, he knows that in addition to quality service, qualified professionals and results, the client wants even more, just like him. “In our routine, we execute the great dream of enabling technology and structure for the benefit of the patient and the medical team. It is something that is desired and becomes a reality in several Brazilian hospitals”, he concludes.