Bold, the urban clothing store of the Yáneken group, launched an unprecedented album of sneakers prints for sneaker lovers and collectors, produced by Panini.
The 240-sheet, 62-page album, designed by street artist frase8 and the Bold team, features self-adhesive holographic images of the most iconic sneakers that impacted pop culture and fans and collectors.
It also has sections that address stories of iconic shoe designers such as Tinker Hatfield, the American designer for Nike responsible for the Air Jordan 3 to Air Jordan 15, or the late Virgil Abloh, former artistic director of Louis Vuitton who designed dozens of models for that brand and also for Nike.
Other sections are divided by times, trends and brands, among other curious facts. “We are very happy to bring to reality a project that was born in April 2022.
We wanted to continue growing as a brand with a different and fun experience, always strengthening the relationship with our consumers and telling a little about the history of the shoe, one of the most relevant garments and that have defined many eras”, said Magdalena Cox, Marketing Manager of Bold.
The album is for sale at Bold’s flagship store at the Costanera Center and those who complete it will be able to aspire to prizes ranging from 50,000 pesos to the top prize of 2,000,000 pesos, valid for purchases of sneakers and other items at the store.