This new store concept combines the refinement of a ‘sartoria’, with the purity of an ‘office’, which allows offering customers an immersive experience before, during and after the sale
Madrid celebrates the arrival in the capital of the new store concept that Maserati has inaugurated this March by the hand of astara Retail: a dealership inspired by Italian luxury crafts located in Boadilla del Monte. This new store concept combines the refinement of a sartoria -a custom tailoring workshop- with the purity of an officina -a workshop-, which allows offering customers an immersive experience before, during and after the sale.
The inauguration was attended by some of the highest managers of the Italian brand: Luca Delfino, general manager of Maserati EMEA; Bernard Loire, Chief Commercial Officer Maserati Global; and Elisa Weltert, General Director of Southern Europe. Both they and the representatives of astara Retail, Julio Trenas, head of Maserati at astara Retail, and Roberto Febré, director of Marketing and Sales, made clear their satisfaction at bringing the new Maserati facilities to the capital of Spain.
“This new opening is the perfect alliance to take a step forward in the active implementation of our imminent model offensive: our Grecale SUV, the new GranTurismo, our MC20 and MC20 Cielo supercars and our electrified range, Folgore”, Delfino assured during the opening of the new store.
For its part, Trenas considers that “through this union, the mobility solutions of a leader such as Astara and the history of passion, innovation and Italian luxury craftsmanship that Maserati embodies are combined.” The opening of Madrid is the eighth that Maserati has carried out worldwide, the fourth within the EMEA region (Europe and Middle East).