Anderson Coelho: From Popsicle Seller to Successful Entrepreneur in Portugal

Itamarandiba, Minas Gerais, was the birthplace of one of the most notable Brazilian entrepreneurs in Portugal. Anderson Coelho started his professional journey early, facing challenges and accumulating experiences that led him to business success outside his home country.

Humble Beginnings

Born in Itamarandiba, in the interior of Minas Gerais, Anderson Coelho began his professional path at the age of 9, selling popsicles to help his family. Between the ages of 14 and 18, he worked as an office boy at Caixa Econômica Federal and as a federal clerk in Belo Horizonte. At 19, he became a programmer and head of expedition at a metallurgical company, where he manufactured parts for Fiat.

Move to Portugal

On September 27, 2001, Anderson emigrated to Portugal with his wife Euzilene, seeking better opportunities. Together, the couple faced the challenges of starting a new life in another country. In Portugal, Anderson began diversifying his enterprises, starting with the purchase and sale of motorcycles and cars in 2002.

Business Diversification

From 2003 to 2011, Anderson ran a courier company. Between 2007 and 2019, he ventured into the importation of green coconuts, expanding his business into a fast-food chain, Mr. Coco, which operated from 2008 to 2012, offering green coconut, pastel, sugarcane juice, snacks, and açaí. Since 2007, he has been dedicated to the export and distribution of various products, an activity he continues to this day.

Additional Work and Experience

During his journey in Portugal, Anderson also worked as a real estate agent and pizza and food delivery driver, showing his versatility and willingness to face various challenges.

Support and Partnership

In over 23 years of marriage, Euzilene has been by Anderson’s side, offering unconditional support and helping to face difficult times. The couple’s partnership was crucial in overcoming obstacles and achieving success.

“She is my queen, if it weren’t for her I wouldn’t be here. She was and continues to be truly my foundation!” – Anderson says emotionally when talking about his beloved.

Mentorship and Business Formation

In 2024, Anderson Coelho expanded his reach by entering the mentorship field, becoming a specialist in business and brand formation, helping new entrepreneurs follow in his footsteps.

“I am the master of time, anyone who says they can’t buy time, I prove them wrong! Today I have geographic, financial, and family time through the method I created for myself, because only then does enjoyment come! Today, being able to replicate this in the lives of other entrepreneurs is more than a mission for me, it has become a legacy!” – says Anderson.

Launch of Enjoy Joy

The story of Enjoy Joy is an example of perseverance. The brand was launched with a small stand at an event before becoming a small store. Anderson started this venture without money and with a debt of over 20,000 euros, but with determination and vision, he managed to transform Enjoy Joy into a recognized brand.

In Summary

Anderson Coelho’s journey, from popsicle seller in Minas Gerais to mentor and successful entrepreneur in Portugal, is inspiring. His ability to reinvent himself and diversify his businesses, along with the constant support of his wife Euzilene, demonstrates that with hard work, resilience, and partnership, it is possible to overcome any challenge and achieve great accomplishments.