The multi-brand luxury watch store TimeVallée arrives in Madrid

To try on the models of the best watchmakers in the world in Madrid, one can go to Serrano and José Ortega y Gasset streets, where Breitling, Omega and Hublot sell, among many others. And, from now on, also visit El Corte Inglés in Castellana, because pieces from Baume & Mercier, Cartier, Chopard, IWC, Jaeger-LeCoultre, Panerai and Piaget have been concentrated in just a few square meters.

They have done so under the umbrella of TimeVallée, which together with strategic partners manages 42 multi-brand luxury watch stores in China, South Korea, the Middle East and Europe. The Swiss group Richemont launched the brand in 2015, and it, after settling in El Corte Inglés Diagonal in Barcelona in 2019, has just arrived in the Spanish capital.

TimeVallée works with watch houses owned by Richemont, such as Cartier, Montblanc, A. Lange & Söhne, Vacheron Constantin and Roger Dubuis, but not only. They also have Rolex, Tudor, Bvlgari, Chanel, Girard-Perregaux, Oris and TAG Heuer, for example. The selection of brands for each store is carried out in collaboration with each brand, as these vary depending on the city in which TimeVallée is established, says its CEO, Michael Guenoun.

All of them offer an open and personalized exhibition area, the result of the new boutique concept that TimeVallée is launching in Madrid. An elegant and bright space on the 0th floor of the department store.

TimeVallée has also signed with Watchfinder, which runs second-hand watch outlets, and with the Mandarin Oriental hotel chain to continue expanding rapidly in the coming years around the world. What it has not done in Spain has been launch a digital boutique, as it did in India last March.