A giant is coming: owner of the UFC martial arts championship will buy the wrestling company WWE

The new company would reach a valuation of US$21,000 million and would go public

Endeavor, the owner of the UFC mixed martial arts championship (Ultimate Fighting Championship), announced Monday that it will buy the wrestling company World Wrestling Entertainment – ​​known by its acronym in English WWE – with the aim of forming a giant of the sports and entertainment valued at $21 billion.

In a statement, Endeavor indicated that the purchase operation, expected to close in the second half of 2023, will unite the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) brands under the same umbrella in a single company, which will be baptized later and will also go public.

According to the details disclosed, the resulting company will be controlled by Endeavor (51%) and its board of directors will include Ariel Emanuel (Endeavor) as CEO, Vincent McMahon (WWE) as executive president and Mark Shapiro (Endeavor) as president and head of operations.